Marketing Management ~ Philip Kotler

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Marketing Management ~ Philip Kotler

Seventh edition
Large heavy soft cover
Good used condition, pages clean

Philip Kotlers Marketing Management (Seventh Edition) remains a foundational text in the field, offering a comprehensive framework for analyzing, planning, implementing, and controlling marketing strategies. With a managerial orientation and multidisciplinary approach, it equips readers to navigate complex market environments through case studies, theoretical insights, and practical tools. This edition emphasizes strategic decision-making and the evolving role of marketing in global and competitive contexts.

Marketing Management ~ Philip Kotler

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