Marketing management - STRYDOM,J

Marketing management - STRYDOM,J

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Condition
New
Location
South Africa
Product code
9780702151590
Bob Shop ID
632681786

The third edition of Marketing Management adopts a more market and consumer-oriented approach to the marketing task than earlier editions. This edition emphasizes the need for continuous innovation and the rendering of quality service.

TITLE: Marketing management

AUTHOR: STRYDOM,J

SKU: 9780702151590

PUBLISHER: Juta Academic

DATE PUBLISHED: 31/12/1999

PLACE PUBLISHED: South Africa

PAGES: 552

BINDING: Book

LANGUAGE: English

DIMENSIONS: 148 mm x 210 mm x 15 mm

WEIGHT: 500 gr

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