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The third edition of Marketing Management adopts a more market and consumer-oriented approach to the marketing task than earlier editions. This edition emphasizes the need for continuous innovation and the rendering of quality service.
TITLE: Marketing management
AUTHOR: STRYDOM,J
SKU: 9780702151590
PUBLISHER: Juta Academic
DATE PUBLISHED: 31/12/1999
PLACE PUBLISHED: South Africa
PAGES: 552
BINDING: Book
LANGUAGE: English
DIMENSIONS: 148 mm x 210 mm x 15 mm
WEIGHT: 500 gr