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With businesses competing globally more than ever before and with the increased use of social media for marketing companies are realising that they need to do more to add value to their products and services and to enhance and manage the customer experience.
TITLE: Marketing management
SKU: 9781485125204
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 12/12/2017
PLACE PUBLISHED: South Africa
PAGES: 816
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 148 mm x 210 mm x 15 mm
WEIGHT: 500 gr
