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Marketing is the driving force of every small business but many budding entrepreneurs are unsure how best to go about it. Tells you things you need to know about researching and identifying customers creating a marketing strategy building marketing campaigns and increasing consumer awareness and - therefore - sales.
TITLE: Marketing on a Beermat
AUTHOR: Chris West
SKU: 9781905211043
PUBLISHER: Cornerstone
DATE PUBLISHED: 07/08/2008
PLACE PUBLISHED: United Kingdom
PAGES: 224
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 129 mm x 198 mm x 17 mm
WEIGHT: 216 gr
