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Marketing (Paperback, 5th Revised edition)
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Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication.
This new edition is written in a more accessible way to assist students to grasp new concepts.
Features:
- Case studies with questions from a real-world context that bring the theory to life.
- Examples and insights on current issues
- End-of-chapter questions to test the content covered in each chapter
- Website links where students can gather more information on a specific topic or example discussed
- Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics.
Features
| Summary | Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level... |
| Author | C. Lamb (Author), Joseph F. Hair (Author), Carl McDaniel (Author), Chris Boshoff (Author), Nic Terblanche (Author), R. Elliott (Author) |
| Publisher | Oxford University Press Southern Africa |
| Release date | 20150626 |
| Pages | 591 |
| ISBN | 0-19-907992-7 |
| ISBN 13 | 978-0-19-907992-6 |