Marketing - Paul Baines - 9780199579617

Marketing - Paul Baines - 9780199579617

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South Africa
Product code
9780199579617
Bob Shop ID
652042873

This text combines a lively writing style with a diverse range of electronic tools guaranteed to excite and stimulate. Through providing interviews with real-life practitioners from organizations such as Innocent Orange HMV and Oxfam students hear first hand what top marketers actually do and how they tackle the decisions they have to make.

TITLE: Marketing

AUTHOR: Paul Baines

SKU: 9780199579617

PUBLISHER: Oxford University Press

DATE PUBLISHED: 16/12/2010

PLACE PUBLISHED: United Kingdom

PAGES: 792

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 196 mm x 264 mm x 30 mm

WEIGHT: 1666 gr

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