Marketing - Philip Kotler

Marketing - Philip Kotler

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Product details

Condition
New
Location
South Africa
Product code
9780131865914
Bob Shop ID
650585458

For the Principles of Marketing course. Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy.

TITLE: Marketing

AUTHOR: Philip Kotler

SKU: 9780131865914

PUBLISHER: Pearson Education (US)

DATE PUBLISHED: 27/02/2006

PLACE PUBLISHED: United States

PAGES: 656

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 276 mm x 276 mm x 22 mm

WEIGHT: 1348 gr

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