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For the Principles of Marketing course. Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy.
TITLE: Marketing
AUTHOR: Philip Kotler
SKU: 9780131865914
PUBLISHER: Pearson Education (US)
DATE PUBLISHED: 27/02/2006
PLACE PUBLISHED: United States
PAGES: 656
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 276 mm x 276 mm x 22 mm
WEIGHT: 1348 gr