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For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers step-by-step through the complete development of a realistic customized marketing plan.
TITLE: Marketing Plan Handbook: Pearson New International Edition
AUTHOR: Marian Burk Wood
SKU: 9781292021676
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 02/08/2013
PLACE PUBLISHED: United Kingdom
PAGES: 224
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 216 mm x 279 mm x 10 mm
WEIGHT: 498 gr
