Marketing Plan Handbook: Pearson New International Edition - Marian Burk Wood

Marketing Plan Handbook: Pearson New International Edition - Marian Burk Wood

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South Africa
Product code
9781292021676
Bob Shop ID
645947786

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers step-by-step through the complete development of a realistic customized marketing plan.

TITLE: Marketing Plan Handbook: Pearson New International Edition

AUTHOR: Marian Burk Wood

SKU: 9781292021676

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 02/08/2013

PLACE PUBLISHED: United Kingdom

PAGES: 224

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 216 mm x 279 mm x 10 mm

WEIGHT: 498 gr

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