Marketing Planning for Services - Adrian Payne

Marketing Planning for Services - Adrian Payne

4 available / new
Only 4 left – grab it before it’s gone!
R320.00
Shipping
R35.00 Standard shipping using one of our trusted couriers applies to most areas in South Africa. Some areas may attract a R30.00 surcharge. This will be calculated at checkout if applicable.
Check my rate
The seller has indicated that they will usually have this item ready to ship within 3 business days. Shipping time depends on your delivery address. The most accurate delivery time will be calculated at checkout, but in general, the following shipping times apply:
 
Standard Delivery
Main centres:  1-3 business days
Regional areas: 3-4 business days
Remote areas: 3-5 business days
Seller
Get it now, pay later

Product details

Condition
New
Location
South Africa
Product code
9780750630221
Bob Shop ID
620261904

Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings about marketing and the nature of services and relationship marketing. It suggests frameworks and techniques for undertaking the marketing planning process and implementing the principles covered.

TITLE: Marketing Planning for Services

AUTHOR: Adrian Payne

SKU: 9780750630221

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 17/06/1996

PLACE PUBLISHED: United Kingdom

PAGES: 376

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 159 mm x 235 mm

WEIGHT: 567 gr

Add to cart

Recently viewed

See more
Vintage Bridge set with 2 packs of cards - Scorecard and pencil, scoring info sheet and How to play
R375.00 No bids
3% OFF
Lexar SD Professional 128GB 1066x SDXC Memory Card LXSD1066P128
R580.00 R600.00
Seven Khoi Lives - Karel Schoeman
R295.00
Motion sensor enclosure plastic abs 100x148x40mm cream tba
R165.17

Similar products

Principles of Services Marketing - Professor Adrian Palmer
R609.00
52% OFF
Marketing Management - Philip Kotler
R100.00 R210.00
Marketing for managers - Leyland Pitt
R441.00
Strategic Marketing - Douglas West
R645.00