Marketing Planning for Services - Adrian Payne

Marketing Planning for Services - Adrian Payne

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New
Location
South Africa
Product code
9780750630221
Bob Shop ID
620261904

Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings about marketing and the nature of services and relationship marketing. It suggests frameworks and techniques for undertaking the marketing planning process and implementing the principles covered.

TITLE: Marketing Planning for Services

AUTHOR: Adrian Payne

SKU: 9780750630221

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 17/06/1996

PLACE PUBLISHED: United Kingdom

PAGES: 376

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 159 mm x 235 mm

WEIGHT: 567 gr

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