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Marketing Research - Bonita Kolb
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Marketing Research - Bonita Kolb

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Product details

Condition
New
Location
South Africa
Product code
9781412947978
Bob Shop ID
620270325

A highly practical student text with an emphasis on both critical thinking and hands-on application which gives appropriate weight to quantitative and qualitative techniques.

TITLE: Marketing Research

AUTHOR: Bonita Kolb

SKU: 9781412947978

PUBLISHER: SAGE Publications Inc

DATE PUBLISHED: 18/04/2008

PLACE PUBLISHED: United States

PAGES: 312

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 186 mm x 232 mm

WEIGHT: 570 gr

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