Marketing Research - David A. Aaker

Marketing Research - David A. Aaker

New 1 available
Only 1 left – grab it before it’s gone!
R417.00
Shipping
Free shipping is available from Aristata Boekwinkels for all orders above R800.00, using one of our trusted couriers.
Check my rate
Free collection is available from various lockers and counter collection points across South Africa, for all orders above R800.00 from Aristata Boekwinkels
View locations
The seller has indicated that they will usually have this item ready to ship within 3 business days. Shipping time depends on your delivery address. The most accurate delivery time will be calculated at checkout, but in general, the following shipping times apply:
 
Standard Delivery
Main centres:  1-3 business days
Regional areas: 3-4 business days
Remote areas: 3-5 business days
Seller
Get it now, pay later

Product details

Condition
New
Location
South Africa
Product code
9780470050767
Bob Shop ID
632669281

This text takes a macro-micro-macro approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is where it fits within an organization and how it helps in managerial decision-making.

TITLE: Marketing Research

AUTHOR: David A. Aaker

SKU: 9780470050767

PUBLISHER: John Wiley and Sons Ltd

DATE PUBLISHED: 02/02/2007

PLACE PUBLISHED: United Kingdom

PAGES: 792

BINDING: Hardback

LANGUAGE: English

DIMENSIONS: 209 mm x 256 mm

WEIGHT: 1426 gr

Add to cart

Recently viewed

See more
London Racer(PS1)
Secondhand
R261.00
License Plate Parking Sensor With HD Rear View Camera
New
R599.00
The Goblet Club (S. A. Partridge)
Secondhand
R99.00
Tootsie Toy - F4-U Corsair
Secondhand
R55.00 No bids

Similar products

Brand leadership : David A. Aaker & Erich Joachimsthaler (Paperback)
Secondhand
R85.00
Expression: Redefining Marketing in the Multichannel Age David Steuart Mercer
Secondhand
R60.00
75% OFF
UN Marketing : Stop Marketing, Start Engaging - Scott Stratten
Secondhand
R80.00 R318.00
The Marketing Gurus: Lessons from the Best Marketing Books of All T
New
R250.00