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The title provides sound insight into conducting marketing research. It is based on a simulated research study applicable to both consumer and business research and it follows a typical South African and learn-by-example approach.
TITLE: Marketing Research in Practice
AUTHOR: TUSTIN
SKU: 9781868883288
PUBLISHER: Unisa Press
DATE PUBLISHED: 06/12/2004
PLACE PUBLISHED: South Africa
PAGES: 750
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 148 mm x 210 mm x 15 mm
WEIGHT: 1275 gr