Marketing Research - J. Wild

Marketing Research - J. Wild

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Condition
New
Location
South Africa
Product code
9780702177446
Bob Shop ID
632682102

Marketing research can be a daunting subject. The mere mention of inferential statistics or conjoint analysis sends most students into an immediate state of panic.

TITLE: Marketing Research

AUTHOR: J. Wild

SKU: 9780702177446

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 15/01/2009

PLACE PUBLISHED: South Africa

PAGES: 272

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 260 mm x 180 mm

WEIGHT: 480 gr

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