| Main centres: | 1-3 business days |
| Regional areas: | 3-4 business days |
| Remote areas: | 3-5 business days |
Marketing research can be a daunting subject. The mere mention of inferential statistics or conjoint analysis sends most students into an immediate state of panic. But this need not be the case. In Marketing Research, the authors provide a gentle introduction to the basic concepts of research. And once students are comfortable with them they can then move to a more advanced level.
Marketing Research will equip students with the skills necessary to plan and conduct marketing research projects in an efficient and effective manner.
| By: | Jan Wiid (Author), Colin Diggines (Author) |
| Pages: | 278 |
| Publisher: | Juta Books |
| Format: | Paperback |
| Isbn: | 0-7021-7744-X |
| Isbn13: | 978-0-7021-7744-6 |
