Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
In Marketing Research, the authors provide a gentle introduction to the basic concepts of research. And once students are comfortable with them they can then move to a more advanced level.
Marketing Research will equip students with the skills necessary to plan and conduct marketing research projects in an efficient and effective manner.
By: | Jan Wiid (Author), Colin Diggines (Author) |
Pages: | 278 |
Publisher: | Juta Books |
Format: | Paperback |
Isbn: | 0-7021-7744-X |
Isbn13: | 978-0-7021-7744-6 |