Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional functional (4Ps) approach to marketing but incorporates current research topical examples and case studies encouraging students to apply theoretical principles and frameworks to real-world situations.
TITLE: Marketing Strategy and Management
AUTHOR: M. Baker
SKU: 9781137025821
PUBLISHER: Macmillan Education UK
DATE PUBLISHED: 05/12/2014
PLACE PUBLISHED: United Kingdom
PAGES: 560
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 216 mm x 276 mm
WEIGHT: 1395 gr