Marketing Strategy and Management - M. Baker

Marketing Strategy and Management - M. Baker

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New
Location
South Africa
Product code
9781137025821
Bob Shop ID
643294827

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional functional (4Ps) approach to marketing but incorporates current research topical examples and case studies encouraging students to apply theoretical principles and frameworks to real-world situations.

TITLE: Marketing Strategy and Management

AUTHOR: M. Baker

SKU: 9781137025821

PUBLISHER: Macmillan Education UK

DATE PUBLISHED: 05/12/2014

PLACE PUBLISHED: United Kingdom

PAGES: 560

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 216 mm x 276 mm

WEIGHT: 1395 gr

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