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MARKETING STRATEGY & MANAGEMENT 5ED - BAKER

Name: MARKETING STRATEGY & MANAGEMENT 5ED - BAKER
SKU: 9781137025821
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New

Location

South Africa

Product code

9781137025821

Bob Shop ID

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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional functional (4Ps) approach to marketing but incorporates current research topical examples and case studies encouraging students to apply theoretical principles and frameworks to real-world situations.

TITLE: MARKETING STRATEGY & MANAGEMENT 5ED

AUTHOR: BAKER

SKU: 9781137025821

PUBLISHER: Macmillan Education UK

DATE PUBLISHED: 05/12/2014

BINDING: Paperback / softback

CONDITION: New

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