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Marketing Through Mud and Dust: Marketing to Black South Africans - Kuzwayo, Muzi
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Marketing Through Mud and Dust: Marketing to Black South Africans - Kuzwayo, Muzi

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Product details

Condition
Secondhand
Location
South Africa
Customer ratings:
1 ratings
Product code
7991
Bob Shop ID
270333295

Paperback. English. Ink Inc. 2000. fair/good condition.

In this insightful commentary on the black market in South Africa, Kuzwayo elaborates on how to go about reaching the black buyer through effective marketing and sensitive advertising. It points out some of the pitfalls into which so-called white agencies fall.

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Customer ratings: 1 ratings

Book received on time and in good order.
14 May 2017