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Marketing Through Mud and Dust

Marketing Through Mud and Dust

Secondhand 1 available
R120.00
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Product details

Condition
Secondhand
Location
South Africa
Product code
BB-01020478
Bob Shop ID
647069411

Marketing Through Mud and Dust

Condition: ; Excellent (EX)

Author: Muzi Khuzwayo

Format: Paperback

In this insightful commentary on the black market in South Africa, Kuzwayo elaborates on how to go about reaching the black buyer through effective marketing and sensitive advertising. It points out some of the pitfalls into which so-called white agencies fall.

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