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Marketing through mud & dust - Muzi Kuzwayo - 2000, first edition - Ink inc, Cape Town - 141p - Paperback in good condition - Internally clean and tightly bound.
Why bother trying to understand black culture?
Where are the opportunities and how can they be taken advantage of?
How do you get your product on that crowded 'township' shopping list?
What are the channels for distribution in the townships?
What is the secret behind the success of brands in the black market?
Why are some ads more successful than others?
What are the differences between award-winning and successful sales-generating marketing campaigns?
Interested in the answers to these and other questions about targeting the so-called 'black' or 'emerging' market?
YOU ARE GOING TO NEED THIS BOOK.......
Muzi Kuzwayo - one of South Africa's most resourceful and outspoken media men - cut his teeth at Ogilvy and Mather before setting up his own business, which offers research, marketing and consulting services. He has also contribute articles on marketing and advertising to various publications.