Marketing through Mud & Dust - Muzi Kuzwayo

In this insightful commentary on the black market in South Africa, Kuzwayo elaborates on how to go about reaching the black buyer through effective marketing and sensitive advertising. It points out some of the pitfalls into which so-called white agencies fall.

Title: Marketing through Mud & Dust

Author: Muzi Kuzwayo

ISBN: 9780864864529

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