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Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them you may as well kiss their colossal spending power away. Containing data research and case studies across a variety of industries this book may provided a road map for winning over this coveted crowd.
TITLE: Marketing to Millennials For Dummies
AUTHOR: Corey Padveen
SKU: 9781119369042
PUBLISHER: John Wiley & Sons Inc
DATE PUBLISHED: 05/05/2017
PLACE PUBLISHED: United States
PAGES: 360
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 187 mm x 234 mm x 18 mm
WEIGHT: 478 gr