Marketing to Millennials For Dummies - Corey Padveen

Marketing to Millennials For Dummies - Corey Padveen

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Condition
New
Location
South Africa
Product code
9781119369042
Bob Shop ID
631640413

Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them you may as well kiss their colossal spending power away. Containing data research and case studies across a variety of industries this book may provided a road map for winning over this coveted crowd.

TITLE: Marketing to Millennials For Dummies

AUTHOR: Corey Padveen

SKU: 9781119369042

PUBLISHER: John Wiley & Sons Inc

DATE PUBLISHED: 05/05/2017

PLACE PUBLISHED: United States

PAGES: 360

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 187 mm x 234 mm x 18 mm

WEIGHT: 478 gr

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