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Your core customer base is about to be made up of the generation you donĂ¢t understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?
TITLE: Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
AUTHOR: Jeff Fromm
SKU: 9781400245659
PUBLISHER: HarperCollins Focus
DATE PUBLISHED: 20240523
PLACE PUBLISHED: United States
PAGES: 218
DIMENSIONS: 229x152
WEIGHT: 0