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Provides a comprehensive and historically based introduction to mass communication theory. This title traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural.
TITLE: Mass Communication Theory
AUTHOR: Stanley J. Baran
SKU: 9781285052076
PUBLISHER: Cengage Learning Inc
DATE PUBLISHED: 25/10/2013
PLACE PUBLISHED: United States
PAGES: 432
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 189 mm x 233 mm x 16 mm
WEIGHT: 638 gr