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MASS MEDIA RESEARCH AN INTRO 10TH ED - WIMMER

Name: MASS MEDIA RESEARCH AN INTRO 10TH ED - WIMMER
SKU: 9781285074603
Price: 896.00 ZAR
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New

Location

South Africa

Product code

9781285074603

Bob Shop ID

672636802

Delivers an overview of mass communication research and a thorough exploration of each major approach - including qualitative research content analysis survey research longitudinal research and experimental research. This book provides expanded coverage of online research impact of tablets on readership new advertising channels and more.

TITLE: MASS MEDIA RESEARCH AN INTRO 10TH ED

AUTHOR: WIMMER

SKU: 9781285074603

PUBLISHER: Cengage Learning Inc

DATE PUBLISHED: 31/01/2013

BINDING: Paperback / softback

DIMENSIONS: 186 mm x 232 mm x 16 mm

CONDITION: New

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