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Delivers an overview of mass communication research and a thorough exploration of each major approach - including qualitative research content analysis survey research longitudinal research and experimental research. This book provides expanded coverage of online research impact of tablets on readership new advertising channels and more.
TITLE: Mass Media Research
AUTHOR: Roger D. Wimmer
SKU: 9781285074603
PUBLISHER: Cengage Learning Inc
DATE PUBLISHED: 31/01/2013
PLACE PUBLISHED: United States
PAGES: 496
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 186 mm x 232 mm x 16 mm
WEIGHT: 720 gr