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MASTERING FASHION MARKETING - JACKSON,T

Name: MASTERING FASHION MARKETING - JACKSON,T
SKU: 9781403919021
Price: 397.00 ZAR
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Condition

New

Location

South Africa

Product code

9781403919021

Bob Shop ID

672637835

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

TITLE: MASTERING FASHION MARKETING

AUTHOR: JACKSON,T

SKU: 9781403919021

PUBLISHER: Macmillan Education UK

DATE PUBLISHED: 19/12/2008

BINDING: Paperback / softback

CONDITION: New

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