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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
TITLE: Mastering Fashion Marketing
AUTHOR: Tim Jackson
SKU: 9781403919021
PUBLISHER: Macmillan Education UK
DATE PUBLISHED: 19/12/2008
PLACE PUBLISHED: United Kingdom
PAGES: 240
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 156 mm x 234 mm
WEIGHT: 605 gr