Mastering Fashion Marketing - Tim Jackson

Mastering Fashion Marketing - Tim Jackson

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Product details

Condition
New
Location
South Africa
Product code
9781403919021
Bob Shop ID
632635915

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

TITLE: Mastering Fashion Marketing

AUTHOR: Tim Jackson

SKU: 9781403919021

PUBLISHER: Macmillan Education UK

DATE PUBLISHED: 19/12/2008

PLACE PUBLISHED: United Kingdom

PAGES: 240

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 156 mm x 234 mm

WEIGHT: 605 gr

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