Mastering Information Management - Marchand, Donald

No technological wizardry will enable a company to succeed unless it first understands how its information contributes to strategy formulation, market reach, effective organizational design or process efficiency. Mastering Information Management brings together the knowledge managers need to make sense of 'mere' data and technology. Mastering Information Management brings together the full range of cutting-edge ideas, tools and techniques for successfully managing the information-driven business -- instead of letting technology manage you! Based on an outstanding multi-part series in The Financial Times, it includes extensive contributions from leading B-school thought leaders at Harvard, MIT, Wharton, and beyond -- and from business practitioners at top organizations from Andersen to Nestle, BCG to IBM. The book also includes extensive additional material not included in the original series, along with an introduction by management legend Peter Drucker.

Softcover. English. Financial Times Prentice Hall. 2000. ISBN: 9780273643524. 372 pp. Good. Book No: 59852