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A crash course in business basics!
You're no idiot, of course. You know you'd have a better chance at winning the workplace rat race if you knew more about management. But you're so swamped with work, you just don't have time to get an MBA.
Don't worry, you can still get ahead! Just pick up The Complete Idiot's Guide to MBA Basics, Second Edition and you'll be sitting in that corner office in no time. In this newly updated and revised Complete Idiot's Guide, you get:
Idiot-proof advice on how to make sense of financial statements and business statistics.
Masterful tips on how to make good marketing decisions.
Strategic planning techniques explained in simple terms even a novice can understand.
Expert views on how to make it big in the business world-without compromising yourself or your ethics.
Simple tips on analyzing business and economic trends.
Case studies of successful business strategies.
TOM GORMAN earned his MBA at the Leonard N. Stern School of Business at New York University. He has worked as a marketing consultant, executive recruiter, manager of product development, and banker. His books include Multipreneuring and The Complete Idiot's Almanac of Business Letters and Memos. He is a popular ghostwriter and editor of business books.
ISBN 0-02-864449-2
0 21898 64449 7
Everything you ever wanted to know about...
￢ﾗﾆ How to run a productive, profitable business.
The essential princi-ples of customer service.
Information and knowledge management.
How to make your business survive-and even thrive-during economic downturns.
Sales channel management.
Understanding business ethics.
How to do business in the global marketplace.
The basics of e-commerce.
Creating successful marketing plans.
Soft cover
Condition: Good
