McCormack on Selling ~ Mark H McCormack

McCormack on Selling ~ Mark H McCormack

Medium soft cover
Crease in cover 
Generally, good condition

Mark H. McCormacks McCormack on Selling distills decades of real-world experience into a candid, anecdotal guide to mastering the art of sales. Drawing from his pioneering work in sports marketing and business development, McCormack breaks selling down into three essential components: identifying the customer, reaching the customer, and persuading the customer to buy. He emphasizes that selling is not just a skill but a mindsetone rooted in curiosity, persistence, and adaptability.

The book explores how fear, ignorance, and inertia often sabotage sales efforts, and it offers practical strategies for overcoming these internal obstacles. McCormack argues that everyone is born to sell in some capacity, and success lies in recognizing and refining ones personal selling style. He warns against common pitfallswhat he calls the seven sins of salesmanshipand provides tools for self-assessment, including a final chapter in test format to help readers evaluate their progress.

With his trademark clarity and wit, McCormack blends storytelling with actionable advice, making this not just a manual for sales professionals but a broader reflection on human interaction, persuasion, and the psychology of decision-making.