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MEDIA PROMOTION & MARKETING FOR BROAD 5E - EASTMAN,S

Name: MEDIA PROMOTION & MARKETING FOR BROAD 5E - EASTMAN,S
SKU: 9780240807621
Price: 496.00 ZAR
Availability: InStock

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Product details

Condition

New

Location

South Africa

Product code

9780240807621

Bob Shop ID

672600937

Takes a look at the media industry and the strategies for media promotion and marketing. This book explores the scope and goals of media production from the perspectives of network and local television cable Internet and radio. It includes topics such as: goals of promotion; research in promotion; on-air print Web message design; and more.

TITLE: MEDIA PROMOTION & MARKETING FOR BROAD 5E

AUTHOR: EASTMAN,S

SKU: 9780240807621

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 23/01/2006

BINDING: Paperback / softback

CONDITION: New

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