Media Promotion & Marketing for Broadcasting Cable & the Internet - EASTMAN,S

Media Promotion & Marketing for Broadcasting Cable & the Internet - EASTMAN,S

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Product details

Condition
New
Location
South Africa
Product code
9780240807621
Bob Shop ID
620237512

Takes a look at the media industry and the strategies for media promotion and marketing. This book explores the scope and goals of media production from the perspectives of network and local television cable Internet and radio. It includes topics such as: goals of promotion; research in promotion; on-air print Web message design; and more.

TITLE: Media Promotion & Marketing for Broadcasting Cable & the Internet

AUTHOR: EASTMAN,S

SKU: 9780240807621

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 23/01/2006

PLACE PUBLISHED: United Kingdom

PAGES: 350

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 152 mm x 229 mm

WEIGHT: 499 gr

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