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Takes a look at the media industry and the strategies for media promotion and marketing. This book explores the scope and goals of media production from the perspectives of network and local television cable Internet and radio. It includes topics such as: goals of promotion; research in promotion; on-air print Web message design; and more.
TITLE: Media Promotion & Marketing for Broadcasting Cable & the Internet
SKU: 9780240807621
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 23/01/2006
PLACE PUBLISHED: United Kingdom
PAGES: 350
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 152 mm x 229 mm
WEIGHT: 499 gr
