Media Studies: Institutions, theories, and issues textbook Pieter Jacobus Fourie

Media Studies: Institutions, theories, and issues Pieter Jacobus Fourie ISBN-13: 978-0702156557, ISBN-10: 0702156558 Juta and Company Ltd, Cape Town - Mass media - 664 pages This outcomes-based textbook provides comprehensive information on the makeup of media institutions, theories in media studies, and critical issues that face the media today. With this guide media students learn the history of the media and learn how to keep up with the latest trends and developments in broadcasting, printed press, and film. Outlined is how to develop an internal media policy with company mission statements and news and programming policies. The relationship of the media to the economy, politics, and society and how the media represents race, gender, violence, and terrorism are also discussed. This work deals with both qualitative and quantitative approaches to research methodology. The steps followed in the research process; data collection (sampling, measuring, questioning, and observing), as well as the procedures followed when applying a research design and interpreting research data. Various research techniques and methods are applied to conducting research on advertising, mass-media audiences, and efficiency; and to conducting research in organizational and development contexts. The publication ends with a framework of scientific criteria and guidelines that can be used when planning and writing a research report, as well as when analyzing and evaluating published research reports. The research techniques, methods, and applications dealt with in this publication find pertinence in diverse communication fields, such as political and government communication, media studies, intercultural development and health communication, information communications technology; and/or organizational and marketing communication.