Merlin 1995 Premier League Collectors cards (111 cards in total) 90 mm x 65 mm

Merlin 1995 Premier League Collectors cards (111 cards in total) 90 mm x 65 mm

Merlin Publishing Limited, commonly known as Merlin and sometimes branded as Merlin Collections was a British publishing firm who released a variety of sticker collections during the late 1980s and 1990s, they also designed trading cards, card games and pogs. Although most notably releasing football stickers in particularly for the Premier League and Serie A, they also designed collections around television shows and other points of interest.

In 1993 the company became known as Merlin Publishing International PLC before being bought out by Topps in 1995. They were absorbed into the company, being renamed Topps Europe Limited, although the name Merlin would continue as a brand under the Topps name initially until 2008. In 2014 the Merlin brand returned to the Premier League sticker collections until Panini was awarded the contract in 2019. Today the Merlin brand is used by Topps as a retro range designed around its UEFA Champions League trading cards.

Merlin Publishing Ltd was founded in 1989 by Robert and John Warsop and Robert Windmill. They had previously worked for Panini Group, but decided to leave after Panini were acquired by Robert Maxwell. Merlin grew very quickly to become a major player in the European market for collectable stickers and cards. It became public by 1993 as Merlin Publishing International PLC. By 1995, the company's progress was such that it won the prestigious Price Waterhouse/Independent on Sunday award for the fastest growing privately held British company.

The company's official Premier League football collection launched in 1994 and has become, annually, the world's best selling sticker collection, the Merlin name would continue on the official collection until 2008 where it was rebranded as Topps before Panini won the contract in 2020.