Methods in Behavioral Research ~ Paul C Cozby

Methods in Behavioral Research ~ Paul C Cozby 

Fifth Edition
Large soft cover
Excellent condition

Methods in Behavioral Research by Paul C. Cozby and Scott Bates is a widely respected textbook that introduces students to the principles and practices of psychological research. Its designed to help readers understand how behavioral scientists formulate questions, design studies, collect and analyze data, and interpret results.

The book covers:

Scientific thinking and how it differs from intuition or authority-based beliefs
Research design, including experimental, non-experimental, and observational methods
Ethical considerations, such as informed consent and the role of Institutional Review Boards (IRBs)
Measurement concepts, including reliability, validity, and operational definitions
Data analysis, from descriptive statistics to inferential techniques
Writing and presenting research, with guidance on APA style and structuring reports

Each chapter includes real-world examples, learning objectives, and activities to reinforce key concepts. Its especially useful for psychology students, educators, and anyone interested in understanding how behavioral research is conducted and evaluated.