Microtrends: The Small Forces Behind Today’s Big Changes by Mark J. Penn

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South Africa

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Think you know whats trending in society? Think again. In Microtrends, political strategist and pollster Mark J. Penn reveals how the smallest groupssometimes just 1% of the populationare driving massive change in our world today.

From left-handed golfers to DIY doctors, from working retirees to teenage knitters, Penn identifies 75 under-the-radar microtrends that are quietly shaping everything from politics and business to lifestyle, religion, and entertainment. These arent fadstheyre powerful forces with real influence on how we live and think.

🔍 A must-read for entrepreneurs, marketers, sociologists, and curious minds, Microtrends teaches you how to spot tomorrows big movements by understanding todays tiniest shifts.

social trends, business strategy, political insight, market research, human behavior, niche marketing

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