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For graduate and upper-level undergraduate marketing research courses. For over 30 years this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling and all sections have been updated to reflect advances in technology capability and mathematical techniques.
TITLE: Multivariate Data Analysis: Pearson New International Edition
AUTHOR: Joe F. Hair
SKU: 9781292021904
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 17/07/2013
PLACE PUBLISHED: United Kingdom
PAGES: 740
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 216 mm x 277 mm x 33 mm
WEIGHT: 1600 gr
