New Marketing success stories by A Van der Walt and R Machado

A beautifully covered book in excellent condition. 278 pages.

In this new edition, effective, "real life" marketing strategies of some of the most spectacularly successful South African companies are presented through which it becomes clear how each strategy solves a specific marekting problem.  In this way the vital art of interpreting the business environment by picking up all available signals is illustrated.  The case studies and readings combine to give different perspectives on

the marketing philosophy

the South African marketing environment

opportunities and threats facing marketers in South Africa

market research

market segmentation and target marketing

decision making in marketing management

the life cycle of the product

integrated marketing strategy.