Nike: Form Follows Motion - Mateo Kries

An unprecedented look at the design archives of the iconic sportswear brand. In Autumn 2024 the Vitra Design Museum will present the first ever museum exhibition about Nike, the worldâs most revered sport brand. The exhibition and this accompanying catalogue mark the milestones in Nikeâs six decade history and explores its ascent into a global brand that holds a central role in popular culture. The focus of the exhibition is on Nikeâs design practice â" from the companyâs beginnings in the 1960s and the design of its famous âœswoosh❠logo to iconic products such as Air Max Air Jordan and Vapor Fly, and current research devoted to future materials and sustainability. The main source for the exhibition is the Department of Nike Archives, which contains a unique collection of drawings, prototypes and other documentation. The exhibition marks the most comprehensive access ever given to this archive. Among the objects on show are rarities and one-offs from the companyâs early days in the 1960s, original design drawings and prototypes of iconic sneaker models, historical documents and films, as well as the results of collaborations with creative figures such as Virgil Abloh and Marc Newson. Nike: Form Follows Motion traces Nikeâs design process, which begins with the scientific analysis of the human body in motion and material research and culminates in the finished product and its branding. Along with Nike designers like Bill Bowerman, Diane Katz, Tinker Hatfield and Eric Avar, athletes â" from the worldâs greatest to the everyday â" have played an important role in this design process.

TITLE: Nike: Form Follows Motion

AUTHOR: Mateo Kries

SKU: 9783945852644

PUBLISHER: Vitra Design Museum

DATE PUBLISHED: 20241010

PLACE PUBLISHED: Germany

PAGES: 352

DIMENSIONS: 300x220

WEIGHT: 0