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Buy now with one-click. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice.
Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'.
He's also a calculating machine who creates 'deal-flow' charts for every major decision, from what business to create to how to choose a spouse.
One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers,
Anyone in the business world can learn from his reinvention of the retail landscape.