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Online Marketing - Richard Gay

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Product details

Condition
New
Location
South Africa
Product code
9780199265855
Bob Shop ID
631662067

Suitable for undergraduate and postgraduate marketing and business students undertaking web-related modules this title offers a user-friendly introduction to internet marketing. The text provides an excellent and stimulating balance between theory and practice and recognises the advantages and drawbacks of doing business online.

TITLE: Online Marketing

AUTHOR: Richard Gay

SKU: 9780199265855

PUBLISHER: Oxford University Press

DATE PUBLISHED: 15/03/2007

PLACE PUBLISHED: United Kingdom

PAGES: 560

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 189 mm x 245 mm x 23 mm

WEIGHT: 1034 gr

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