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Targeted towards public relations practitioners this book is about understanding organizations especially the role played by organizational decision-making in the development and implementation of PR programmes and activities emphasizing how this can affect the success or failure of PR efforts.
TITLE: Organizational Public Relations
AUTHOR: Christopher Spicer
SKU: 9780805818383
PUBLISHER: Taylor & Francis Inc
DATE PUBLISHED: 01/03/1997
PLACE PUBLISHED: United States
PAGES: 344
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 152 mm x 229 mm
WEIGHT: 476 gr