Personalized Digital Advertising - Diaz Nesamoney

This is the first plain-English 100% practical guide to supercharged digital advertising personalization: what's here what's next and how to make the most of it! Digital advertising and marketing are undergoing a massive data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies showing non-technical marketers how to use them to precisely target every message to every individual. First Nesamoney explores the current state of digital advertising reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next he introduces powerful recent innovations presenting new best practices for deepening and extending personalization with: New data management platforms Advanced solutions for offline mobile and location data Powerful new ad production and serving technologies Nesamoney then previews emerging disruptive technologies and personalization approaches from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance. Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals brand managers media and creative directors creative team members and all students of digital advertising and marketing.

TITLE: Personalized Digital Advertising

AUTHOR: Diaz Nesamoney

SKU: 9780134686189

PUBLISHER: Pearson Education (US)

DATE PUBLISHED: 28/04/2015

PLACE PUBLISHED: United States

PAGES: 240

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 152 mm x 226 mm x 18 mm

WEIGHT: 290 gr