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Planning and Managing Public Relations Campaigns describes how to initiate and manage the development of a campaign covering vital areas such as the role of PR organizations starting the planning research and analysis setting objectives publics and messages strategy and tactics timescales and resources and evaluation and review.
TITLE: Planning and Managing Public Relations Campaigns
AUTHOR: Anne Gregory
SKU: 9780749451080
PUBLISHER: Kogan Page Ltd
DATE PUBLISHED: 03/06/2010
PLACE PUBLISHED: United Kingdom
PAGES: 200
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 156 mm x 233 mm x 14 mm
WEIGHT: 321 gr