Planning and Managing Public Relations Campaigns - Anne Gregory

Planning and Managing Public Relations Campaigns - Anne Gregory

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New
Location
South Africa
Product code
9780749451080
Bob Shop ID
620341645

Planning and Managing Public Relations Campaigns describes how to initiate and manage the development of a campaign covering vital areas such as the role of PR organizations starting the planning research and analysis setting objectives publics and messages strategy and tactics timescales and resources and evaluation and review.

TITLE: Planning and Managing Public Relations Campaigns

AUTHOR: Anne Gregory

SKU: 9780749451080

PUBLISHER: Kogan Page Ltd

DATE PUBLISHED: 03/06/2010

PLACE PUBLISHED: United Kingdom

PAGES: 200

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 156 mm x 233 mm x 14 mm

WEIGHT: 321 gr

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