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Platform Revolution Hardcover
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Platform Revolution Hardcover

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R275.00
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Product details

Condition
Secondhand
Location
South Africa
Product code
BB-0102045
Bob Shop ID
595868590

Platform Revolution:  How Networked Markets Are Transforming the Economy and How to Make Them Work for You

Condition: Pre-owned; Very Good (VG)

Author: Geoffrey G. Parker, Marshall W Van Alstyne, Sangeet Paul Choudary

Format: Hardcover

Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

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