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Condition
New
Location
South Africa
Product code
JRMG-4412-G080
Bob Shop ID
408741054
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Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

Features

SummaryAn inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.
AuthorGeoffrey G. Parker (Author), Marshall W Van Alstyne (Author), Sangeet Paul Choudary (Author)
PublisherW W Norton & Co Inc
Release date20170828
Pages335
ISBN0-393-35435-0
ISBN 13978-0-393-35435-5