Pop by Constance L. Hays

Truth and Power at the Coca-Cola Company

352 pages, Paperback

198 x 130 x 32mm (L x W x T)

Condition: Very Good (Has very small/minor signs of wear). 

Genres: Nonfiction / Business / History

"Coca-Cola stands as a globally recognized brand, deeply intertwined with American cultural identity. Its historical trajectory encompasses its evolution from a medicinal concoction to a ubiquitous refreshment, marked by advancements in carbonation, the rise of soda fountain culture, the development of robust bottling enterprises, and ultimately, its global expansion driven by substantial marketing investments.

Constance L. Hays, in her analysis published by the New York Times, chronicles the 116-year history of Coca-Cola, focusing on the influential individuals who shaped its ascent. This narrative includes the examination of key executives, such as the Cuban exile who rose to the CEO position, whose leadership steered the company through periods of significant transformation. The narrative traces Coca-Cola's development from its post-Civil War origins to its current dominance within the international beverage market, highlighting themes of entrepreneurial opportunity, collaborative effort, and strategic marketing, alongside considerations of corporate ambition and competitive practices.

Notable aspects of Coca-Cola's history include:

Richard Nixon's pursuit of a board position, and his subsequent role in facilitating PepsiCo's market penetration within the Soviet Union.

The 1985 "New Coke" product launch, widely regarded as a significant marketing failure.

The persistence of unsubstantiated claims regarding the purported aphrodisiac properties of a Coca-Cola and monosodium glutamate combination."